THE STORY EDGE
How Leaders Harness the Power of Stories to Win in Business
An unconventional approach to innovation, connection, and problem-solving in business that has no expiration date.
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“Whether it’s pitching in the Shark Tank or creating a global cupcake brand, I’ve always believed storytelling is the essential ingredient to success. The problem? Not many people know how to use stories and even fewer know how to teach story skills… except Kindra Hall. The Story Edge is the groundbreaking guide for leaders to finally master this necessary skill and use it to achieve their own sweet success.”
Candace Nelson, Sprinkles Founder, Bestselling Author, Guest Shark
"‘The Story Edge’ is like your personal leadership coach. Whether you're leading yourself, your team, or connecting with customers, Hall combines storytelling theories with real-world business scenarios in a way that's not just interesting – it's downright transformative. This book isn’t just about understanding the power of story, it's about using it to create real success and a lasting legacy."
Amy Porterfield, Author of the New York Times Bestseller, Two Weeks Notice
Wall Street Journal bestselling author and strategic storytelling expert Kindra Hall presents an unconventional approach to innovation, connection, and problem-solving in business that has no expiration date.
In an era of chaotic change and high-pressure decision-making, Hall—author of Stories That Stick—has a message that runs counter to much of the current management buzz and “of the moment” acumen. Succinctly: In today’s dynamic business environment, success requires leaders who have mastered the raw, connective, compelling, fundamentally human competitive edge of… storytelling.
From corporate initiatives and marketing strategies to scientific research and innovation, stories are the key ingredient to engaging audiences, building consensus, and inspiring action.
The Story Edge will show you:
Why storytelling is humanity’s common thread and the original algorithm.
How leaders can excel by using a storyteller’s lens in every situation.
How to use story as a tool for positive team performance.
How to craft your story to activate and inspire your team.
For those leaders seeking authenticity, empathy, engagement and excellence beyond the corporate doublespeak, The Story Edge was written for you.
"This is the story: There’s you at whatever point you are in your career, business or life! You have goals —you want a fulfilling life where you unlock potential and lead a team with authenticity and vision — but they feel a little out of reach. Then, you read this book. Suddenly, success doesn’t just seem possible, it seems easy… You apply the storytelling principles Kindra teaches in The Story Edge and you achieve your goals. The end. If this is the story you’re looking for, this is the book you need. The pivot in life starts now, thanks to Kindra Hall."
Michelle Cordeiro Grant, Entrepreneur, Investor, Advisor, Founder and CEO, GORGIE, Founder of LIVELY
"This is it. The must-read book for leaders who want to succeed in a world that is changing at an impossible pace. The Story Edge is your guide to inspiring your team to reach new heights -- all through the power of storytelling."
Kim Perell, Award Winning Entrepreneur, Investor and Bestselling Author of JUMP: Dare to Do What Scares You In Business and Life
About Kindra Hall
Kindra Hall told her first story in the spring of 1992.
Long before storytelling became a business buzzword, Kindra was fulfilling a 5th grade language arts assignment by reading a story to a room full of out-of-control 3rd graders. Instead of reading from the pages, Kindra set the storybook aside and told the story herself. Within the first few sentences, she held those unruly 3rd graders in the palm of her hand and knew, in that moment, she had stumbled upon something powerful.
Since that time, Hall has become the go-to expert for storytelling in business and beyond.
She is the best-selling author of Stories that Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Stories that Stick debuted at #2 on the Wall Street Journal Bestseller List and Forbes said it “may be the most valuable business book you read.” Her highly anticipated third book, The Story Edge: How Leaders Harness the Power of Stories to Win in Business, releases in May of 2024.
“It’s one thing to capture attention, but it’s an entirely different power to hold it, and move it to action. In ‘The Story Edge,’ Kindra does a masterful job of giving the strategy to do all three. (Chapters 7 & 8 are packed with value.)”
Todd Herman, Author, The Alter Ego Effect & Coach to Superstars like Kobe Bryant